Visual Language

Visual Language - Color Palette

For this assignment, we were meant to find a color palette that we felt best described “me.”

I didn’t exactly figure that out, but while looking for inspiration I noticed a specific palette in a roll of film I shot last summer. Being that I shot it in the desert, there were several shades of brown and the blue & white of the sky. I then made a solid palette out of these colors and brushed over my original photos to create these compositions.

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Visual Language 3 - Airline Ticket + Expressive Words

Airline Ticket

The first thing I decided when looking at the base elements of a boarding pass, was that I am going to make the pass vertical. Whenever I fly my boarding pass is positioned up.

I always keep my boarding pass in my passport, and my passport is in my breast pocket of my shirt. There have been countless times where I have had to turn my head to an odd angle just to read this dumb piece of paper.

This was my first time using Sketch, and found the program to have several different issues. I first had a strange issue where I was unable to rotate any of the elements. I was halfway through turning each of the elements into vectors when I gave up and made it my mission to figure out how to rotate these damn elements properly.

I figured out if I selected an element twice it let me rotate them, and while this may not be the correct way of doing, I ran with it.

I started with building out the larger, lower portion of the pass first. I tried to follow the same general hierarchy of the existing ticket design. I created two main columns to display the main information that was relevant:

  • Name

  • Flight Number

  • The Date

  • Origin

  • Destination

  • Departure Time

  • Boarding Time

Then the other nonsensical/useless information I put in a similar order as what was already designed on the existing ticket.

Moving to the upper, smaller portion, I made the seat the most prevalent piece of information, as this smaller ticket is what you have once you’ve finished boarding and are looking for your seat.

Over all I am very happy with my design, and very much wish that airlines would follow my lead on making their boarding passes vertical. I realize now as I am documenting that I did not account for the font but I am too deep into this to change it, and honestly I like it as it is now.

Expressive Words

For the expressive words assignment, I started with working with words that I could visualize easily.

Sitting in from of my computer and most likely hungry, ramen was the first thing that came to mind. I looked for a noodley font that would best fit and found KA Pasta Aldente. Originally, the font had a bowl of noodles directly below each letter. I imported the font into Illustrator and edited each letter in the word “ramen” to closily smoothly. I then found a ramen bowl on Noun Project. Looking at the bowl now though, I do see that I should add at least an egg on top.

ramen.gif

Sitting in from of my computer and most likely hungry, ramen was the first thing that came to mind. I looked for a noodley font that would best fit and found KA Pasta Aldente. Originally, the font had a bowl of noodles directly below each letter. I imported the font into Illustrator and edited each letter in the word “ramen” to closily smoothly. I then found a ramen bowl on Noun Project. Looking at the bowl now though, I do see that I should add at least an egg on top

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“Snooze” came about late at night on the floor. I was exhausted from being here to long and all I wanted to do was go to sleep. I had just finished making the ramen gif and thought, “what is a strong way of visualizing that word?'“ Sheeps popped into my head and voila. The font is Bradley Hand Bold, which is inside illustrator.

The final word I used was “tool.” While working simultaneously on all of my projects like all other ITP students, I was working on a lab for Physical Computing I looked over at my toolbox and the synapses in my brain flashed. I got each of the icons from the Noun Project.

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My preferred version of snooze.

My preferred version of snooze.

Visual Language - Signage

Our assignment for this week was to recognize signs that we felt were successful and unsuccessful.

Successful Signage

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I always enjoy stopping at construction sites, looking at what the facade of the new building will be, and then seeing what stage of construction the site is at.

The way the information of the construction is displayed is simple and direct.

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While I think this signage could be replaced with newer paper that isn’t as dirty, and that the design of the actual bin was different, the actual information of what you can recycle here is communicated effectively.

Unsuccessful Signage

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Ironically, I felt that the sign for a sign store was not the most successful signage. I have walked by this for ages, as it is on my block, and for the longest time never understood what was inside. It was only when their door was open that I realized they made signs.

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This past week my car was towed week when the city decided to only put up the no parking signs after the stated starting time had begun. When I woke up my car was gone.

The sign states that you should call your local precinct to locate your car, but then also gives you the number of the towing company.

I first called the precinct, who told me they have no idea where my car is, and that they couldn’t help me. I then decided to call the towing company who told me my car was only two blocks away.

Thankfully I wasn’t given a ticket as I think it was emergency road work, but I feel that they sign could have explained the times when you can’t park in a better manner as well as giving only the correct number to call to find your car.

My redesign

My redesign

Visual Language - Design Analysis

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Haruki Murakami has been my favorite writer for the better part of two years. Of his many novels, the John Gall cover of “after the quake” is absolutely my favorite design.

Murakami has two designers:

Chip Kidd designs the hardcovers.

John Gall designs the softcovers.

I am quite partial to the designs of John Gall (I have taken it upon myself to collect each of the John Gall designs from the used bookstore Housing Works on Crosby St).

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The upper and lower guides are 1.5in from the top and bottom each. The two middle guides are 5in from the top and bottom each. The two guides on the sides are 0.9in from the sides.

The only font used on the cover is Futura Condensed Medium. The tracking for the name of the book is 290, and for the author it is 331. The font is italic for the source of the top quote “The Washington Post Book Journal” as well as for “The Wind Up Bird Chronicle” on the bottom.

Hierarchy

Hierarchy

For analyzing the hierarchy the the design I actually decided to remake the entire cover in Illustrator, as it was using an Adobe Futura font. This was the natural flow of hierarchy that I felt for the cover.