Visual Language

Visual Language - Color Palette

For this assignment, we were meant to find a color palette that we felt best described “me.”

I didn’t exactly figure that out, but while looking for inspiration I noticed a specific palette in a roll of film I shot last summer. Being that I shot it in the desert, there were several shades of brown and the blue & white of the sky. I then made a solid palette out of these colors and brushed over my original photos to create these compositions.

gilad pallete 2.png

Visual Language - Signage

Our assignment for this week was to recognize signs that we felt were successful and unsuccessful.

Successful Signage


I always enjoy stopping at construction sites, looking at what the facade of the new building will be, and then seeing what stage of construction the site is at.

The way the information of the construction is displayed is simple and direct.


While I think this signage could be replaced with newer paper that isn’t as dirty, and that the design of the actual bin was different, the actual information of what you can recycle here is communicated effectively.

Unsuccessful Signage


Ironically, I felt that the sign for a sign store was not the most successful signage. I have walked by this for ages, as it is on my block, and for the longest time never understood what was inside. It was only when their door was open that I realized they made signs.


This past week my car was towed week when the city decided to only put up the no parking signs after the stated starting time had begun. When I woke up my car was gone.

The sign states that you should call your local precinct to locate your car, but then also gives you the number of the towing company.

I first called the precinct, who told me they have no idea where my car is, and that they couldn’t help me. I then decided to call the towing company who told me my car was only two blocks away.

Thankfully I wasn’t given a ticket as I think it was emergency road work, but I feel that they sign could have explained the times when you can’t park in a better manner as well as giving only the correct number to call to find your car.

My redesign

My redesign

Visual Language - Design Analysis


Haruki Murakami has been my favorite writer for the better part of two years. Of his many novels, the John Gall cover of “after the quake” is absolutely my favorite design.

Murakami has two designers:

Chip Kidd designs the hardcovers.

John Gall designs the softcovers.

I am quite partial to the designs of John Gall (I have taken it upon myself to collect each of the John Gall designs from the used bookstore Housing Works on Crosby St).


The upper and lower guides are 1.5in from the top and bottom each. The two middle guides are 5in from the top and bottom each. The two guides on the sides are 0.9in from the sides.

The only font used on the cover is Futura Condensed Medium. The tracking for the name of the book is 290, and for the author it is 331. The font is italic for the source of the top quote “The Washington Post Book Journal” as well as for “The Wind Up Bird Chronicle” on the bottom.



For analyzing the hierarchy the the design I actually decided to remake the entire cover in Illustrator, as it was using an Adobe Futura font. This was the natural flow of hierarchy that I felt for the cover.